The Pie Report: Grandmother Concetta’s Ricotta Pie

March 1, 2010

My grandmother grew up in a home with dirt floors in the village of Caserta, near Naples. She came to America through Ellis Island in the 1930s and settled in Washington Heights, New York City where she worked in the garment district for 30 years. Cooking was a a necessity and a passion. She baked [...]

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The Pie Report: Walking on the Moon Pie

February 24, 2010

  “The objective of this recipe was to create a pie that tasted like one of my favorite childhood treats, Scooter Pies. I was convinced that instead of a graham cracker crust that’s used in most “moon pie” recipes, the Nilla® Wafers would better simulate the flavor of the cracker. I’m not sure my experiment [...]

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PR Pitching Errors to Avoid

February 20, 2010

In case you missed it, we had to point readers to this excellent “Pitching Lesson” from writer C.C. Chapman for PR-Squared. Make sure you get a hit by not making these errors. http://www.pr-squared.com/index.php/2010/02/a-pitching-lesson

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Editing: Are Your Smarter Than a 16-year-old?

February 20, 2010

This year my 16-year-old son takes the SAT test. Because I’m an overactive a supportive parent, I combed the web for free test prep sites before spending all my retirement savings on expensive CDs and courses. Naturally, I couldn’t resist the torture temptation of trying to solving a few (okay, hundreds) of test questions in a feeble attempt to [...]

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How to Publicize Your Company’s News Coverage; Tips for Building an Online Newsroom

February 12, 2010

Today’s how-to comes from a client who wants to know how to display and publicize news about an article that’s just been published about his company. He asks: “How do I refer to this article on my web page and in social media posts?” It’s easy enough to establish an online newsroom or “press” section at [...]

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Crochet Your Favorite Pie

February 12, 2010

Ladylinoleum over at Monster Crochet is responsible for some serious pie envy. Her pie-inspired berets come in several flavors, er, styles. But you’ll have to crochet them yourself. Ladylinoleum’s patterns can be purchased at her blog. Her twisted, non-caloric varities include pumpkin with a dolup of whipped cream, traditional pecan, cranberry orange with with a lattice crust. A [...]

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January 23 is National Pie Day

January 25, 2010

The American Pie Council celebrates National Pie Day this year on January 23.  Other events upcoming for pie fans include: The 2010 Great American Pie Festival ® Sponsored by Crisco® Lakeside Park, Celebration, Florida Saturday, April 24, 2010, 11:00 am-7:00 pm Sunday, April 25, 2010, 12:00 pm-5:00 pm APC Crisco® National Pie Championships® April 23-25, [...]

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20 Questions Business Reporters Always Ask

January 8, 2010

Before we write a press release, our team sends out a questionaire to our clients. Some clients reply with lengthy information about their businesses, while others prefer we talk them through the research. We don’t push these interviews because we’re lazy, but because we know that obatining even a small amount of critical information and backstory from [...]

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5 Resources for Connecting with Reporters Online

January 7, 2010

The days when news organizations and reporters made their email addresses public is disappearing as fast as media outlets themselves. But there are several inexpensive and free resources to help you keep tabs on editorial moves and stories in the works without investing in data services that cost thousands of dollars annually. Help a Reporter [...]

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