20 Tips to Help You Proofread Like a Pro

by Tina Koenig on April 7, 2011

1) Always double space your documents. It makes reading and proofreading easier because you can write above and below the sentences.

2) Never rely on screen reading and software-assisted grammar checkers to proofread or copy edit your documents. Remember that grammar and spell checkers don’t catch homophones/homonyms (words that sound the same but may have different meanings and spellings e.g. hear and here) or words with letters that typists frequently transpose such as form and from.

For error free results use electronic tools AND print a hard copy of your document–no matter how many pages it is. To save money, recycle your printer paper by turning over the sheets and reusing them for subsequent revisions. Don’t scrimp by skipping this step.

3) Unless you are a teacher or professional accustomed to grading or proofreading chances are you’ll work best after a good night’s rest or when you’ve given your eyes and mind a break from working on the document. In a perfect world this can be a day to several weeks. The author’s eyes and mind often fill in words that are not on the page because of familiarity to the work. You know what you’re saying but it’s easy to miss obvious breaks in logic or continuity without taking a rest from the work. Sometimes logic breaks are illuminated during the proofreading phase as you encounter an awkward phrase or clumsy word usage.

4) Use a red pen or one that isn’t close in color to the text for marking up errors. Changes should be clearly written and easy to understand. Professional proofreader’s marks can be found online or simply circle the error and write the correction next to it or above it.

5) Read aloud as you follow along with a red pen. Or do a separate out loud reading after you read silently with the pen. Say each word slowly and carefully and be sure to read the punctuation marks too. While reading aloud may seem tedious it’s a great way to catch mistakes and missing words that the eye glosses over. And it gives you the opportunity to reconsider poor or lumbering word choices. If you’re an author, it’s also great practice for when you’ll be reading in front of audiences.

6) Be sure to check and re-check proper nouns for capitalization and spelling. Keep a list of proper names, places, and dates that you’ve already fact-checked so you don’t have to repeat this process each time you proofread.

7) Take a break between steps.

8) Total any numbers, equations or calculations to make sure they work. Make sure graphics are correctly oriented and that captions match the images they tag.

9) Never take spelling for granted. Check with at least two dictionary sources in print or online for both the correct spelling and correct part of speech. There are many websites with tips on the proper usage of verbs like lay and lie. When in doubt an easy cheat is to check The New York Times and one other daily newspaper or magazine. Pay special attention to foreign words and the correct use of hyphenation.

10) Beware of mixing up possessives and contractions. Even if you know the difference between it’s (the contraction) and its (possessive) your fingers may not. Using the “Find” function of your word processor run a search just for apostrophe marks to help locate and catch errors.

11) Besides punctuation mistakes, take time to review for consistent use of verb tenses, variety in verb choices, and use of the active voice by removing verbs with the ‘ing’ ending. An easy trick for ferreting out –ing verbs is the “Find” feature in your word processor with just the letters “ing” typed in the search field. Many writers advocate the “Find” feature to mitigate the use of “ly” adverbs as well as tamping down pet words and phrases.

12) In addition to the document text, be sure to proofread all headers, footers, footnotes and other annotations for spelling and style format errors. In some cases it’s best to proofread these areas as what editors call separate “pass” or a read just for those sections.

13) Once you’ve fixed the error in your document, overwrite the area on the hard copy with a highlighter to indicate it’s complete. Or come up with your own method for indicating that you’ve fixed the error.

14) Longer works such as novels have special considerations when proofreading or copy editing as you’ll need to perform multiple selective read-throughs and outlines. Very often authors and book editors will keep separate document files containing critical and accurate information such as the character’s proper names, dates (make your novel its own calendar), timelines, and supporting research to avoid making mistakes in continuity and logic. If you are proofreading or copy editing a novel it is a best practice to perform these as separate reads with an eye toward continuity and timeline breaks—particularly if the book is a mystery.

15) Take a break between steps.

16) Have one last glance to make sure all your end punctuation is included and that questions end with a question mark and that dialog begins and concludes with quotation marks.

Tricks and Cautions for Computer Screen Reading and Format Conversions

The remaining functions and techniques will help improve your chances of producing an error-free document. Run your spell checker and grammar checker and then check the checkers.

17) When proofreading by screen reading you’ll want to turn on the show/hide feature which is indicated in the toolbar by a paragraph mark. This tool will highlight extra spaces between words and paragraphs that need to be removed or made consistent. Most documents use only one space after periods.

18) Many publishers and educators require that the author follow very specific stylebook guidelines that vary depending on if the writing is commercial or academic. Be sure to follow any guidelines to a “T” or risk rejection or a lower grade.

19) If your document will be converted from Microsoft Word to another publishing platform (e-book) you should proofread it again after it’s been converted and before it’s published. Always ask to proofread again after someone else modifies the work for reproduction to another platform if you can.

20) We know you love your mom, wife, husband or boyfriend but don’t trust them to correct your documents unless they are a professional editor.

Got a tip you think we should include? Send it along.

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How to get covered by CNN, USA Today & Letterman

by Tina Koenig on January 19, 2011

Our client’s press release announcing the “World’s Largest Chanukah Menorah” earned mentions from CNN, USA Today and even David Letterman–among many others. How’d they do it? With a memorable visual and hook that was irresistable to the media–including that the menorah was certified by Guinness World Records .

In this example, the client’s press release was issued 10 days before the start of the holiday event. An image was provided to the press. Local and national public figures, as well as celebrities, were scheduled in advance to participate in the nightly lighting of the menorah. In short, the press release and event had all the ingredients that make a winning story for the media: a record-winning and supersized menorah; a local and national angle; and a connection to a worldwide celebration.

     And while on the subject of big stuff, news about Starbucks’ 31-ounce iced Trenta had everyone Twittering–and jittering a bit too. NPR and Morning Joe both mentioned the new drink. NPR even sent a humorous survey about the drink to readers. A quick search using the words “Starbucks Trenta” turned up 221 million search results in Google. Google News returned 692 articles. That’s publicity supersized!

     So here’s your challenge. Is there a local, national, or worldwide event that can be associated with your product or service? Can you make the story larger than life or entertaining in some way? Will you only launch your product if the groundhog ventures out of its burrow on Groundhog Day, February 2nd? Can you cobble together an app that shoots arrows at its users like cupid for Valentine’s Day? Does anyone have a Blarney Stone they’ll be kissing in March? (Yes, there is already an application for that. We checked.) Members of the media love informative and entertaining press releases. Where is it written that press releases must be boring? Be smart. Be clever. Have fun.

     Got a tip you’d like to share here? Us the contact form to inquire about participating as a guest blogger if you’ve got a POV and tip for leveraging PR and technology.

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Social Media May Just Save Email

January 17, 2011

Email’s been the whipping boy for all things bad about business communication. That may change soon with help from an unlikely new friend. IS EMAIL SEXY AGAIN?  In August, Google introduced Gmail Priority Inbox, a new feature that learns to identify your important email for you. Imagine, just the email you need right now, right [...]

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Ten Places to Promote Your Event That Won’t Cost You a Dime

January 14, 2011

All of the sites mentioned below require that you register before posting an event. Be sure to keep track of your registration logins should information about your event change as well as for future postings. For security reasons I’m not a fan of using the same email and password for multiple logins but there are [...]

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This 2010 Top Ten List is Wordy

December 21, 2010

Merriam-Webster announced its top ten list of most looked-up words for the year 2010 stealing the thunder from LinkedIn which issued its list of most overused buzzwords just three days ago. Topping the MW list is austerity, which the dictionary defines as “enforced or extreme economy.” Lookups for the word remained strong all year, a trend that Merriam-Webster, Inc. [...]

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Website Now Acceptable to AP

April 19, 2010

The Associated Press has revised its Stylebook usage rule from the clumsy two-word “Web site” to the more common usage “website” – the way many techies have spelled it for years. The change now conforms with Webster’s Dictionary. According to the AP Stylebook website: “Correct AP style is now website (one word, lowercase), in line with Webster’s [...]

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Xpress Press Debuts Online Interface for Reporters and Media Members to Receive Press Releases and Media Alerts

March 23, 2010

HOLLYWOOD, Fla., March 23 /Xpress Press/ – Xpress Press News Service, the Florida-based public relations and press release distribution company, has launched a new website interface for journalist and media members that’s designed to make subscribing for press releases and news alerts easier and more user friendly. Journalists can access the new interface by navigating [...]

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The Pie Report: Grandmother Concetta’s Ricotta Pie

March 1, 2010

My grandmother grew up in a home with dirt floors in the village of Caserta, near Naples. She came to America through Ellis Island in the 1930s and settled in Washington Heights, New York City where she worked in the garment district for 30 years. Cooking was a a necessity and a passion. She baked [...]

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The Pie Report: Walking on the Moon Pie

February 24, 2010

  “The objective of this recipe was to create a pie that tasted like one of my favorite childhood treats, Scooter Pies. I was convinced that instead of a graham cracker crust that’s used in most “moon pie” recipes, the Nilla® Wafers would better simulate the flavor of the cracker. I’m not sure my experiment [...]

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PR Pitching Errors to Avoid

February 20, 2010

In case you missed it, we had to point readers to this excellent “Pitching Lesson” from writer C.C. Chapman for PR-Squared. Make sure you get a hit by not making these errors. http://www.pr-squared.com/index.php/2010/02/a-pitching-lesson

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